It was only a matter of time before Universal Studios and Nintendo teamed up to create what will hopefully be one of the most exciting theme parks to date. Last year, it was revealed via a Universal Studios Japan press release that Nintendo Land has arrived and that the iconic video game characters will be brought to Universal Studios Hollywood, Universal Orlando, and Universal Studios Japan. Not much detail was given about the future of Nintendo Land, but one thing is for sure: people who grew up playing the classic Mario games will be waiting eagerly.
According to slashfilm.com, Universal Studios and Nintendo have made promises of “expansive, immersive and interactive” attractions that would make you feel “as if you’re playing inside your favorite games – in real life.” There isn’t much information on the concept of the theme park, but the first piece of art for Nintendo Land dropped, and it is giving fans a look at what they can expect. The full name of the theme park will likely be Super Nintendo World, and looking at the rendering of the park, it looks just like it was taken right out of a Super Mario game.
“Super Nintendo World will be comprised of expansive and multilevel environments filled with unprecedented, state-of-the-art rides, interactive areas, shops and restaurants, all featuring Nintendo’s most popular characters and games,” Universal Studios Japan said.
If the artwork for the theme park is true and exact, it looks like it’ll be one of the best theme parks at Universal Studios. With images of Mario’s iconic block landscape, a very pink Princess Peach castle, and of course, Bowser’s very own castle, the theme park is sure to bring in thousands of Nintendo lovers. There also seems to be character versions of Peach and Toad walking around the theme park. The press release focuses on a park all about the world of Mario and its notable characters, but it also lets us know that Universal and Nintendo didn’t forget about other popular Nintendo characters in this attraction.
“Super Nintendo World will feature characters and themes from the ‘Super Mario’ series, which has continued over the years to win the hearts of devoted fans around the world. The attraction area will also feature a variety of other globally popular Nintendo characters. Nintendo characters and the worlds they inhabit will be re-created at the highest level of quality through the strong partnership between Mr. Shigeru Miyamoto, Creative Fellow at Nintendo, and Mark Woodbury, President of Universal Creative, renowned for creative and technical excellence. Super Nintendo World will allow guests to fully immerse themselves and all five senses in the worlds of Nintendo, and is expected to attract guests from Japan and the world over.”
Universal Studios and Nintendo’s collaboration to build a theme park will reportedly be on the scale of Universal’s investment in the Harry Potter franchise. According to cnbc.com, the announcement of a Nintendo theme park comes as the largest video gaming franchise goes through a brand revival, as seen this past year in mobile games like “Pokemon Go” and “Super Mario Run” on the Apple iPhone. The move to work with Universal Studios is “important because it shows Nintendo’s willingness to capitalize on its strong characters.”
The press release also talked about opening the theme park in time for the 2020 Olympics in Tokyo. Development costs for Super Nintendo World are “expected to exceed 50 billion yen (about $433 million),” according to the press release. It is yet to be known when the parks in North America will be built, but we’re hoping it’ll coincide with the timing of the Japan location. Nintendo’s Super Mario is one of the most iconic characters in the gaming world, and we can’t wait to see what other notable characters will be included at the park. Hopefully, the park will give Nintendo fans a true and exciting experience.